The biggest decision is whether to have a cloud-based or in-house server infrastructure. While it may sound like a black-or-white selection, there are many things to consider. The first factor is how important uptime is to your business. Cloud solutions are usually more expensive than in-house, but the benefits of being in the cloud can far outweigh the costs for some businesses. For example, an online business that is reliant on web-based transactions will consider uptime an extremely important factor; therefore, they will likely be willing to pay more for a cloud-based solution that can guarantee a certain level of uptime. Other businesses not as dependent on uptime may be more suited to an in-house set up.
The Cloud Platform is Liquid Web’s proprietary cloud computing solution based on KVM, Linux’s Kernel-based Virtual Machine. It offers scalable, virtualized resources as a service, purchased on a utility basis. In other words, you pay for what you use. You get dynamic provisioning in a scalable, virtual environment. Resources needed for most projects are available in minutes, giving near-instant access on a new server. Best of all: you can do this without the need of migrating your data or changing your server settings.

Rather than being hosted on one single instances of a physical server, hosting is delivered on a virtual partition which draws its resource, such as disk space, from an extensive network of underlying physical servers. If one server goes offline it will have no effect on availability, as the virtual servers will continue to pull resource from the remaining network of servers. 
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