Back in the day, it was either shared or dedicated hosting. Many of the companies dependant on superior load times and in need of a lot of disk space have gone with dedicated hosting. It became their primary option. When cloud technologies started to develop, some people switched to cloud server hosting instead. Plenty of companies use cloud hosting without experiencing many problems. Dips in performance and unexpected downtimes, both fairly common in shared hosting, can be prevented here.
White labeled KVM comes standard. This separates KnownHost from the rest of the industry. You can brand your server and there will be no mention of KnownHost. This feature is awesome for any company who needs to offer hosting or internet logins but doesn't want to sacrifice having their own brand name everywhere. We white label so you retain ownership, control and branding everywhere.
Rather than being hosted on one single instances of a physical server, hosting is delivered on a virtual partition which draws its resource, such as disk space, from an extensive network of underlying physical servers. If one server goes offline it will have no effect on availability, as the virtual servers will continue to pull resource from the remaining network of servers.