Additionally, you'll want a web hosting service that offers Secure Sockets Layer (SSL) if you plan to sell products. Here's why: An SSL connection encrypts the data that travels between your site and users' web browsers, thus safeguarding the transmission of purchasing information. You've probably seen a green padlock in your web browser's address bar while logging into your online bank account or making online purchases. It's a symbol of trust. Some companies include a free SSL certificate when you sign up for a hosting plan, while others charge close to $100. You can save some money by shopping around for the services that offer the cheapest SSL plans. 

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Availability, price and employee familiarity often determines which operating systems are offered on dedicated servers. Variations of Linux and Unix (open source operating systems) are often included at no charge to the customer. Commercial operating systems include Microsoft Windows Server, provided through a special program called Microsoft SPLA. Red Hat Enterprise is a commercial version of Linux offered to hosting providers on a monthly fee basis. The monthly fee provides OS updates through the Red Hat Network using an application called Yum. Other operating systems are available from the open source community at no charge. These include CentOS, Fedora Core, Debian, and many other Linux distributions or BSD systems FreeBSD, NetBSD, OpenBSD.
You'll also want to consider how long you'll need dedicated web hosting. If it's a short-term project—say, less than a month or two—you'll typically receive a refund should you cancel your hosting within 60 days. Some companies offer 30-day money-back guarantees, while others offer 90-day money-back guarantees. Once again, it's beneficial to do your homework.
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The answer to this question largely depends on two factors. Are you new to server technology and not very interested? In this case, Windows is the easiest option to get where you want to go. Do you already have experience with Linux or would you like to familiarize yourself with this operating system? If so, Linux gives you more freedoms to configure your server, and you will be using an operating system that is less vulnerable to attacks from the Internet. Linux is also open source and therefore free.
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